What Your Company Needs to Qualify
Provide an accurate company profile, support your credentials, and pass Directory review. Each location is reviewed separately.
Prepare Your Profile
- Your business identity, physical location, contact details, and correction contact.
- Your logo, primary photo, company overview, and detailed services.
- The communities you actually serve, applicable credentials and insurance information, and public reviews where available.
Submit your completed profile from your owner dashboard. The badge appears only after approval and publication.
Keep Your Certification Current
Keep your profile and credentials up to date. Recurring checks and correction reports may prompt another review; inaccurate or unsupported information can lead to suspension or removal.
Full Review Requirements
A Verifiable Business
The listing must represent a real restoration business with a consistent company identity, working contact information, a physical operating location, and an active website or established online presence.
Relevant Credentials
The company must provide applicable licenses, restoration certifications, insurance information, or other professional credentials for the services it promotes.
Requirements may differ by state and by service.
A Public Reputation
The company must have a public review profile that property owners can visit when available.
Review count alone does not determine approval. Rating patterns, recency, consistency, and repeated customer concerns may provide additional context.
A Realistic Service Area
The company must identify the communities its local operation can reasonably serve.
Certified status is not intended to support unlimited city claims or service areas that the company cannot realistically respond to.
Clear Service Information
The profile must clearly explain the restoration services the company performs, such as water damage, fire and smoke damage, mold remediation, sewage cleanup, storm damage, or reconstruction.
Accurate and Current Information
The company is responsible for keeping its phone number, website, location, services, credentials, insurance information, and reported coverage accurate.
Materially outdated or misleading information may affect certified status.
Required Before Publication
- Approved company logo
- Approved primary profile image
- Business overview
- At least one detailed service section
- Physical location
- Defined service area
- Working phone number or website
- Contact for listing corrections
- Completed certification review
Suspension and Removal
Certification May Be Paused When
- Required profile information becomes incomplete
- The business cannot be contacted
- Licensing or insurance information expires
- The company stops serving the published area
- A correction request identifies a material concern
- Required information is no longer accurate or current
Certification May Be Removed When
- False or misleading information is submitted
- Credential or business information cannot be supported
- Material inaccuracies remain unresolved
- The company requests removal
- The business closes or no longer provides restoration services
- The company repeatedly fails to keep its profile accurate
Common Questions
Can a Company Pay to Become Certified?
No. Certification is free and cannot be purchased. The badge is displayed only after the company meets the published requirements and is approved.
How much does Directory Certified cost?
There is no fee to become Directory Certified. Certification is earned by meeting the Directory's published standards and maintaining accurate business information.
How many service cities can a certified location include?
Both standard and Certified listings may include service cities supported by evidence. New owner requests are reviewed before publication; payment does not determine coverage.
Can a newer restoration company qualify?
A newer company may qualify when it can provide a verifiable business identity, relevant experience, credentials, insurance information, services, reputation, and realistic service coverage. Time in business is important, but it is not the only factor reviewed.
Can a franchise location become Directory Certified?
Yes. Independently owned businesses and locally operated franchise locations may both apply. The review focuses on the local operation represented by the listing.
Can Directory Certified status be removed?
Yes. Status may be paused or removed when required information becomes inaccurate, credentials expire, the company becomes unreachable, material concerns are not corrected.
Certification cannot be purchased. It is not a licence, warranty, or guarantee of workmanship, insurance assignments, rankings, or leads.