How We Research, Write, and Correct Directory Information
Property owners should be able to understand where the information on a company profile came from.
Some details are provided directly by the restoration company. Others may come from public business information, review platforms, credential documents, or the directory’s own review process.
This policy explains how those sources are handled, how company claims are described, and what happens when information appears inaccurate.
Three principles
- Clear sources
- Important information should be presented with enough context to understand where it came from.
- No invented facts
- The directory does not create credentials, services, projects, review data, response times, or company history that was not provided or supported.
- Corrections are welcome
- Companies, property owners, and other users can report information that appears incomplete or inaccurate.
Not Every Detail Comes From the Same Place
A company profile may include business information, service descriptions, credentials, public reputation data, company history, project information, and local coverage details.
Those facts may come from different sources and may carry different levels of support.
For example, a business may report that it offers 24/7 emergency service. A public review platform may show its rating and review count. A licensing record may confirm a current credential. The directory may organize those details into a clearer profile.
The important distinction is not whether every sentence was written by the directory. It is whether the information is presented honestly and with the correct context.
Company-provided information should not be presented as independently confirmed unless it has actually been reviewed against a supporting source.
Three Main Sources of Directory Information
Information Submitted by the Restoration Business
Restoration companies may provide information about their services, team, history, emergency availability, service area, equipment, credentials, insurance, and completed projects.
This information may be useful and accurate, but it remains company-provided unless it has been reviewed against a separate source.
Wording used publicly
- Company-reported
- The company states
- According to the business
- Provided by the company
Examples
- Services offered
- Communities served
- Company history
- Team experience
- Emergency availability
- Equipment and capabilities
- Project descriptions
- Response-time statements
- Ownership or operating structure
Information Available Outside the Company Profile
Some information may be reviewed through sources that exist separately from the company’s submission.
A public source is not automatically correct. Information should still be checked for whether it matches the specific company location represented by the listing.
Examples
- Public business websites
- Google, Yelp, or other approved review platforms
- Licensing databases
- Certification documents
- Insurance documents
- Public business records
- Franchise or corporate location information
- Chamber or professional organization profiles
- Publicly available contact and location information
How the Directory Organizes the Information
The Restoration Directory may rewrite, organize, summarize, or expand supplied information so a company profile is easier for property owners and search systems to understand.
Editorial writing can improve clarity. It cannot create facts that were never supplied or supported.
That may include
- Writing a clear company overview
- Organizing services into useful sections
- Explaining the company’s local operating area
- Summarizing documented experience
- Formatting project information
- Connecting related business facts
- Removing unsupported or repetitive marketing language
Specific Statements Require Specific Support
Restoration companies often use phrases such as “the best,” “fastest response,” “fully certified,” “preferred by insurance,” or “serving the entire state.”
Those statements can be difficult to interpret without context.
The directory may request clarification, revise the wording, add a source label, or omit a claim when the available information does not support it.
Claims that may need support
- Response-time guarantees
- Years in business
- Licensing or certification claims
- Insurance coverage
- Awards and recognitions
- Review ratings and counts
- Number of locations
- Service-area coverage
- Emergency availability
- Franchise or ownership status
- Completed project details
- Insurance-carrier relationships
How the directory may handle them
- Confirm the source
- Ask the company for documentation
- Attribute the statement to the company
- Narrow the wording
- Add a date last reviewed
- Match the claim to the correct location
- Remove unsupported superlatives
- Omit information that cannot be reasonably supported
The directory does not estimate missing facts or turn a marketing claim into a verified statement simply because it appears on a company website.
Reviews Are Presented With Their Source
Customer reviews can provide useful context, but ratings and review counts change over time and may differ across platforms.
When review information is displayed, the directory should identify the source and use the rating and review count connected to that same source.
The directory should not
- Combine ratings from unrelated platforms into a new score unless a clearly disclosed methodology exists
- Rewrite a customer’s review to change its meaning
- Display a star rating without its review count
- Present reviews from one location as if they belong to another
- Hide the source of the review information
- Describe a company as highly rated without current supporting data
The directory may summarize common review themes when enough public information exists, but those summaries should remain faithful to the underlying feedback.
Review count is one piece of context. It is not the only measure of a restoration company’s experience, capability, or local relevance.
What Changes When a Company Is Directory Certified
Directory Certified profiles may include more detailed business, credential, reputation, service-area, and company-experience information.
The certification review considers whether the profile is sufficiently complete, consistent, and supported under the published Directory Certified standards.
The badge does not mean
- Every statement was independently investigated
- Every project was inspected
- The directory guarantees the company’s work
- The company is approved by a government agency
- The company is approved by an insurance carrier
- The company paid for a favorable editorial conclusion
Membership Does Not Purchase a Favorable Conclusion
The Restoration Directory offers paid Directory Certified membership and may offer other promotional or visibility products in the future.
Commercial relationships must be kept separate from factual company information and the certification review.
Payment does not verify a claim
A company’s payment does not turn company-reported information into confirmed information.
Payment does not guarantee certification
Directory Certified status requires the company to satisfy the published standards.
Payment does not guarantee results
Membership does not guarantee rankings, leads, phone calls, insurance assignments, or revenue.
Payment should not hide important context
A commercial relationship should not prevent the directory from correcting, suspending, or removing materially inaccurate information.
Paid visibility, sponsorships, or future advertising products should be labeled clearly if they affect how content is presented.
Technology Can Assist the Writing. It Cannot Replace the Facts.
The directory may use software and artificial intelligence tools to help organize information, identify missing details, improve formatting, review consistency, or draft content.
Those tools must work from available company information, documented sources, and editorial instructions.
Content generated or assisted by software remains subject to the same sourcing, accuracy, and corrections standards as any other directory content.
They should not be used to invent
- Credentials
- Services
- Reviews
- Projects
- Awards
- Staff members
- Locations
- Response times
- Pricing
- Insurance relationships
- Company history
Corrections Are Part of Maintaining a Useful Directory
Business information changes. Phone numbers, websites, ownership, credentials, services, office locations, and coverage areas can become outdated.
Companies, property owners, customers, and other users may submit a correction when information appears inaccurate or incomplete.
- 01
Submit
The person provides the page URL, the information believed to be inaccurate, and any supporting details.
- 02
Review
The directory compares the request with the existing profile, company information, public sources, and any available documentation.
- 03
Clarify
When needed, the company or person submitting the correction may be asked for additional information.
- 04
Update
Material corrections are applied when the available information supports the change.
A correction request does not automatically remove a company, change its certification status, or prove that the original information was intentionally misleading.
Accurate Information Is the Goal, Not Perfection
The directory works to present company information clearly and accurately, but business details can change and public sources can be incomplete.
The directory cannot guarantee that:
- Every public record is current
- Every company-reported statement is correct
- Every credential remains active after the last review
- Every service area remains unchanged
- Every customer review is authentic
- Every profile is free from error
- Every restoration project will have a specific outcome
Property owners should still verify important current information directly with the company before hiring it. You can also read more about The Restoration Directory or see listing options for companies.
Editorial Policy Questions
Does The Restoration Directory write company profiles?
Yes. The directory may organize, rewrite, summarize, or expand supplied information to create a clearer profile. Editorial writing should not invent facts or present unsupported claims as verified.
Is all company information independently verified?
No. Some information is company-provided, while other information may come from public records, review platforms, documents, or the directory’s review process. Important source distinctions should be made clear.
Can a company pay to change what the directory says?
A company may update its information and provide supporting documentation, but payment does not purchase a favorable conclusion or turn an unsupported claim into verified information.
How are ratings and review counts displayed?
Ratings should be connected to their named source and displayed with the review count from that same platform. The directory should not combine unrelated ratings without a clearly disclosed methodology.
Can someone request a correction?
Yes. Companies, property owners, customers, and other users may submit a correction with the page URL, an explanation of the concern, and supporting information when available.
Does Directory Certified mean every fact was independently confirmed?
No. Directory Certified means the profile completed an additional review under the published standards. It does not mean every company statement was independently investigated or that the directory guarantees the company’s work.
See Something That Needs to Be Updated?
Submit the page, explain what appears incorrect, and provide supporting information when available.